AMM – Marketing Modeler 

The AMM – Marketing Modeler – belongs to the ADS, Defined Suite, but can be used for the Managed Suite (AMS) also. This tool is supportive for initially setting up the BFM or Business Function Model. As the structure of the GEFFÔ and BFM are based on the proposition the organization offers to create value to their stakeholders, it is necessary to model the proposition itself.

AMM consists of three tools:

1. The Proposition Modeler
2. A Data Entry Generation tool
3. The BFM Generator

 

Proposition Modeler

With the Proposition Modeler it is possible to model Types of Products, Services, and Resources, and all other necessary proposition components. AMM Proposition Modeler uses a standard or preset Proposition Model. This standard Proposition Model may not be changed, but other proposition components can be added to it, like Price and price-related components (rebates, price-lines, etc.), Customer related components, Channels, etc.

Data Entry Generator

With this tool simple maintenance applications for the Proposition Model components are generated. With these applications the Marketing Department can maintain their Product Catalogue.

BFM Generator

Based on the Proposition Model and the standard BFM (sBFM) a BFM specifically applicable for the organization is generated.